Here’s a quick overview of the industrial photography work Shameless Visuals completed for auction assets and the benefits for the client:
When Euro Auctions reached out to me about photographing and filming two of their heavy-duty assets for an upcoming auction, I knew this wasn’t going to be your run-of-the-mill day behind the camera. This job wasn’t about “pretty pictures”—it was about showing off the grit, muscle, and personality of these workhorses.
With two locations—Adelaide and Whyalla—and only one day to cover them, it was going to take planning, precision, and a bit of caffeine-fueled grit to make it happen.
Want to elevate your auction listings? Contact me today for high-quality photography and video tailored to your needs.
Euro Auctions needed photos, videos, and drone footage to highlight two massive machines in their auction catalog: a CAT 311F excavator and a CAT 950H wheel loader. These weren’t just machines—they were stars of the show, and my job was to capture them in all their glory.
For auction companies like Euro Auctions, professional imagery is more than just a “nice touch.” It’s what sets their listings apart in a sea of competitors. High-quality visuals:
This job demanded an arsenal of tools to ensure the machines looked their best:
Whether it’s heavy machinery or commercial products, quality visuals matter. You can see my approach to capturing impactful imagery on my commercial photography page.
The day kicked off in Adelaide with perfect weather and two machines waiting for their moment in the spotlight. These machines weren’t showroom-polished—and that’s exactly what made them great. From their scratched paint to their dirt-caked tracks, every detail told a story.
Adelaide was all about:
For other projects requiring precise photography—like properties—check out my real estate photography page to see how I adapt my approach.
Next up, Whyalla—a solid 5 ½ hours from Adelaide. With the clock ticking and the sun getting lower by the minute, this leg of the journey was all about efficiency. The industrial backdrop of Whyalla added a rugged charm to the footage, making the CAT 311F and 950H look right at home.
Whyalla highlights included:
When buyers scroll through an auction listing, the first thing that grabs their attention is the imagery. A well-shot photo or video can mean the difference between a potential buyer clicking “Add to Watchlist” or scrolling right past.
For auction companies like Euro Auctions, professional photography and videography offer a host of benefits:
If you’re in the auction business—or any industry that relies on making an impact online—my commercial photography services can help you stand out.
This project wasn’t just about showcasing heavy machinery—it was about telling their story. A few lessons from the day:
If you’re in the business of selling machinery, vehicles, or industrial assets, professional photography is a no-brainer. Let’s create imagery that stops buyers in their tracks.
From stills to drone footage, I’ll capture your machines in their best light. Reach out now to get started!
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Your project is unique, let’s make sure it’s given the attention it deserves. Hit the button below to head over to our contact page. I’d love to know more about what you’re wanting to achieve and how I can help you make that dream a reality!