๐Ÿ“ธ Capturing the Action: A Hybrid Photo & Video Case Study for Dance Fusion

TL;DR: With no media team available for their Adelaide comp, Dance Fusion needed full-day coverage that ticked all the boxes โ€” performance shots, prizegiving photos, behind-the-scenes candids, and short vertical videos built for social. The result? A full content library delivered in under a week, plus a secure system for selling images to families.

Young dancer performing on stage at Adelaide dance competition

When your media team pulls out, you need someone who knows how to work a dance floor

Dance Fusion Australia had a packed competition lined up at the BPAC Theatre in Adelaide โ€” over 80 routines from morning to afternoon, followed by prizegiving and challenges to close the day.

But with their usual content team unavailable, they needed a last-minute solution that didnโ€™t just โ€œfill the gapโ€ โ€” they wanted high-quality dance competition photography, vertical video clips, and a system to sell performance photos to parents, without creating admin headaches.

They also needed someone who could:

  • Work solo, fast, and not miss a beat

  • Shoot both still photos and social video in tandem

  • Capture not just the stage moments, but candid reactions, atmosphere, and emotion

  • Deliver finished assets within days โ€” not weeks

And all that without needing a full production crew or creating work for the organiser.

Solo dancer performing lyrical routine at Adelaide dance event

The solution: Hybrid coverage across photo and video, from stage to backstage

The day kicked off before 9:30 AM โ€” gear packed and scouted early to map out the BPAC Theatreโ€™s layout using the seating plan provided during pre-production. Shooting was broken into sessions, with performance images captured during each routine, followed by quick backstage resets to shoot reactions, prep moments, and crowd energy.

What was delivered:

  • ๐Ÿ“ท High-resolution action photos of each routine

  • ๐ŸŽž๏ธ Dozens of short video clips (5โ€“15 seconds) in vertical format, perfect for reels and TikTok

  • ๐Ÿ† Prizegiving coverage โ€” smiles, awards, medals, and group hugs

  • ๐Ÿ‘ฏโ€โ™€๏ธ Backstage and crowd candids to show the vibe and energy

  • ๐Ÿ”’ A password-protected photo gallery for families to access and purchase performance shots

  • ๐Ÿ’ผ A separate branded gallery of content for Dance Fusion to use across email and social

All photos were edited and delivered within the week, with a secure online gallery broken down by session for easy navigation.

Dancer mid-leap during solo performance at Adelaide dance competition

Why hybrid coverage worked for this kind of event

Dance competitions move quickly. If you want the full picture โ€” from jetรฉs to joy โ€” you need more than just a tripod in the aisle.

Instead of setting up a video camera for long, static recordings, the job here was to shoot short, snappy, vertical clips in between stills. Think bursts of movement, applause, victory smiles โ€” the kind of footage that makes a good reel or highlight, not just an archive.

Using dual cameras, the shoot moved from:

  • Wide performance coverage during high-energy routines

  • Close-up detail shots during awards and group moments

  • Backstage candids for that authentic, unposed feel

It was a classic hybrid juggle โ€” switching between photo and video, lens swaps on the fly, and handheld video that kept things raw, real, and usable across all platforms.

Dancers on stage receiving awards during prizegiving at Dance Fusion Adelaide

๐ŸŽฏ Need Photo + Video for Your Next Dance Comp?

Whether you’re filling a last-minute gap or planning a full media setup, hybrid coverage is a simple way to get everything you need โ€” action shots, prizegiving, behind-the-scenes, and reels-ready clips.

๐Ÿ“ Based in Adelaide โ€” available statewide.

Winning dance team onstage with trophies at Adelaide competition

The results: Fast turnaround, happy organiser, and viral content potential

After the comp, a complete gallery was delivered to Dance Fusion, along with a folder of ready-to-use video clips. The organiser used these to create a branded Instagram reel showcasing the day, tagging Shameless Visuals with credit and logo placement.

Performance photos were made available for families via a private gallery using custom access codes, with images split by session to make finding individual routines easy.

Organiser feedback:

โ€œThe photos look great โ€” especially the quality.
โ€“ Sheila, Dance Fusion Australia

Job done โ€” and already fuelling interest in their next event.

Dancer spinning in motion blur during stage routine at Adelaide competition
Solo dancer posing under spotlight during Adelaide stage performance

Frequently Asked Questions

Can you shoot both photo and video at a dance competition?

Yes โ€” hybrid coverage is ideal for events that need high-quality photos alongside short vertical video clips for reels, TikToks, or social stories.

What kind of video do you deliver?

Short portrait-orientation clips (usually 5โ€“15 seconds) captured throughout the day. These are perfect for social media and can be edited together into highlight reels.

Do you photograph every routine?

Yes โ€” full routine coverage is included when image sales are offered to families. Every performance gets professional stills.

Can families purchase performance images?

Definitely. A secure online gallery is set up after the event where families can browse and purchase high-res images. Organisers donโ€™t need to manage anything.

Do you include backstage and candid photos?

Yes โ€” behind-the-scenes moments, prep shots, crowd reactions, and candid celebrations are always included. Theyโ€™re perfect for studio marketing and event promotion.

How are files delivered after the event?

Photos are delivered via a downloadable gallery. Videos are supplied as vertical .mp4 clips, ready for reels or short-form editing.

Do you travel for comps outside Adelaide?

Yes โ€” coverage is available across South Australia, including regional comps, multi-day events, and studio showcases. Travel fees may apply depending on distance.

Can I request specific shots or content?

Absolutely. If there are key moments, branding elements, or special routines you want covered, that can all be worked into the plan. Just flag it in advance.

Do you include branding or logos in the galleries?

Yes โ€” organiser galleries are branded with your studio or comp logo. Parent galleries are watermark-protected until images are purchased.

Dancer mid-leap in front of Dance Fusion Australia backdrop at Adelaide competition

๐Ÿ“… Ready to Book or Chat About Coverage?

If you’re running a dance competition, showcase, or studio event and want proper coverage (without the fluff), this form gets things rolling. Just drop the date, location, and what you’re after โ€” and youโ€™ll get a proper response, not a copy-paste quote.

๐Ÿ‘‰ South Australia covered. Interstate options available on request.

About the Photographer & What Shameless Visuals Does

This article was written by Corey M โ€” the bloke behind Shameless Visuals, based right here in Adelaide. Whether itโ€™s chasing the Southern Lights through a frosty paddock or setting up lights in a boardroom, the jobโ€™s the same: find the shot that actually means something.

When Coreyโ€™s not editing until his eyeballs hurt, heโ€™s out shooting everything from commercial campaigns to birthday chaos to full-scale conference coverage. No fluff, no gimmicks โ€” just real work that makes people take notice.

If you’re here reading this, chances are you’re after more than just a pretty picture. Here’s what Shameless Visuals actually does:

Explore the full range at the Shameless Visuals homepage or get in touch here to book something real.

Shameless Visuals logo โ€“ Adelaide photography and videography services

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Your project is unique, let’s make sure it’s given the attention it deserves. Hit the button below to head over to our contact page. I’d love to know more about what you’re wanting to achieve and how I can help you make that dream a reality!

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