Photography Industry Trends 2024

A Straightforward Breakdown of the Aftershoot Report

The Aftershoot Photography Industry Report is one of the few yearly reports that reflects what working photographers are actually dealing with right now: clients booking later, expecting faster delivery, and treating “quick” as the default.

A lot of the findings line up closely with what’s already happening across headshots, events, real estate, and private sessions in Adelaide. If the goal is more bookings and better rankings, this post is less about the stats and more about what those stats mean for workflow, pricing, and how services are positioned on-site.

If you’re here for the practical side of “what should be changed”, the supporting guides worth skimming are the prep and positioning pieces on professional headshots and the session expectations breakdown in professional headshot sessions.

Bar chart summary of 2024 Aftershoot Report showing top photography industry trends

Quick summary of what’s happening in the industry

The report points to a few consistent patterns:

  • Higher image volumes per shoot

  • Faster delivery expectations

  • Heavy reliance on systems and software

  • Plenty of photographers still charging cautiously

That last one matters, because pricing confidence tends to show up in how service pages read and convert. If you want a reference for a “clear, service-first” approach, compare your own tone across corporate event photography and the more conversion-focused structure used on the event photography service page (the one you’ve been actively optimising).

Mobile view of Aftershoot Report 2024 showing key photography business statistics

What are the top photography industry trends in 2024?

1) Clients are booking closer to the date

More clients are locking things in weeks before the shoot, not months. That’s especially true for corporate events, birthdays, and business launches where organisers plan late and expect suppliers to adapt.

If this is your world, it’s worth making sure the service pages that catch those searches are crystal clear and easy to act on, particularly event photography in Adelaide and your broader photographer Adelaide page (if you’re using that as a catch-all entry point).

2) AI is already baked into most workflows

AI isn’t replacing photographers. It’s replacing repetitive admin tasks. Most working photographers are using AI for:

  • culling large sets

  • batch correction

  • faster turnaround on volume shoots

This overlaps heavily with high-output work like conferences and real estate, where speed matters.

If you want to direct this traffic into paid work without rewriting your whole site, you can “bridge” from this post into services where time-saving is a selling point: Adelaide real estate photography and drone photography for property.

3) A lot of photographers are still undercharging

The report makes it pretty clear that many photographers know they’re charging below benchmarks and aren’t adjusting. Those who raised prices tended to earn more without a big drop in bookings.

This is relevant for services where clients pay for confidence and professionalism more than “cheap”, like headshots in Adelaide and commercial work such as commercial photography Adelaide.

Twilight wide-angle photo of a luxury Australian coastal home with architectural lighting and ocean backdrop

What photography niches are the most profitable right now?

Based on the report’s themes (and what consistently performs in real-world demand), these niches continue to do well:

Real estate and holiday rentals

Fast turnaround, repeat demand, and strong upsells. If you want to steer readers into a service that matches this, link them into your real estate hub content like the Adelaide real estate shoot guide and then into the service page itself (the one you’ve already updated).

Corporate and event headshots

High volume, repeat clients, predictable editing. This pairs naturally with corporate event photography and supports your headshot cluster content like headshot lighting and shadow techniques.

Boudoir

Still strong when trust is built and reputation is clear. You’ve already optimised the boudoir service page, so the play here is just to keep internal links feeding into it from relevant posts.

Ready to Book or Need a Quick Quote?

No drawn-out email chains. Just fill in the basics and get a clear, no-nonsense response — fast. Whether it’s a single property or ongoing shoots, this is the quickest way to get started.

(Oh, and you can grab the full Aftershoot report by clicking here)

Flat-lay business branding content shot — Adelaide commercial photography for marketing use

How photographers are using AI photo editing in 2024

Most photographers aren’t automating everything. They’re using AI to speed up the boring parts, then applying human judgement where it matters:

  • selection

  • consistency

  • retouching

  • final delivery decisions

If you want this post to actively support bookings, the smartest move is to link AI-and-workflow discussion to services that benefit from speed and process: corporate event photography and real estate workflows like AI staging and accessibility-focused real estate shoots.

Corporate event photography at the Youth Achievement Awards in Adelaide — commercial event coverage

What the business stats are really pointing to

The big takeaway isn’t “use AI” or “post more”. It’s that systems win.

  • Faster enquiry handling

  • Clear booking flow

  • Clean service pages

  • Proof (recent work and reviews)

If you want to lean into proof without turning this post into a sales pitch, point readers toward credibility pages like Shameless Visuals reviews and relevant recent projects that match the service intent.

Father and daughter sitting together on a tree stump during a candid Adelaide family photography session in natural light

Final thoughts

The photography business hasn’t disappeared. Clients are just faster, fussier, and less patient. The photographers doing well in 2024 tend to be the ones with clear processes, clear positioning, and a site that makes it easy for people to say yes.

If you want this post to actively help rankings on your money pages without “refreshing” the whole thing constantly, the win is simple: keep the post useful, and keep the internal links strategic.

Modern styled living room captured during a professional real estate photography session in Adelaide

Frequently Asked Questions

What is the Aftershoot Photography Industry Report?
It’s a data-driven report based on responses from working photographers, covering booking behaviour, pricing trends, workflow tools, and how AI is being used in real-world photography businesses. It reflects many of the same pressures seen across services like event photography and professional headshots.
Are photographers really booking more last-minute jobs?
Yes. The report shows a clear shift toward shorter booking windows, especially for corporate events, private functions, and business shoots. This mirrors what’s common with corporate event photography and commercial work where schedules move quickly.
How are photographers using AI in 2024?
Most are using AI selectively for culling and batch editing, not for creative decisions. This is common in high-volume work such as conferences, real estate, and large events, where speed matters more than manual processing on every frame.
Is AI replacing photographers?
No. AI is removing repetitive tasks, not replacing judgement, experience, or client-facing work. Final image selection, lighting decisions, and direction still sit firmly with the photographer, especially for work like boudoir and headshots.
Which photography niches are performing best right now?
Real estate, corporate events, headshots, and private sessions continue to perform well. These areas benefit from repeat clients, predictable demand, and streamlined workflows. Real estate in particular remains stable, as seen in Adelaide real estate photography.
Are photographers still undercharging?
The report suggests many photographers know they are charging below sustainable rates. Those who increased prices generally saw higher revenue without losing bookings, especially in confidence-driven services like headshots and commercial photography.
Do photography blogs still help with SEO?
Yes, when they provide useful insight and link naturally to relevant services. Informational posts like this one often support visibility for core pages such as recent photography projects and key service areas.
How should photographers adapt to these trends?
Faster response times, clearer service pages, better internal systems, and stronger proof of recent work all matter. Sites that clearly explain what to expect, like the breakdowns used across event photography and headshots, tend to convert better.
Is this report relevant to photographers in Adelaide?
Yes. While the data is global, the trends closely match what’s happening locally, particularly across Adelaide-based headshots, events, and real estate photography, where client expectations around speed and clarity are already well established.
Aerial commercial photography of Adelaide coastline — captured for branding and business content

Still Comparing Real Estate Photographers?

Fair enough. If you’ve made it this far, you’re clearly serious about your listings. Reach out below — whether you’re chasing pricing, availability, or just want to see more sample work.

About the Photographer & What Shameless Visuals Does

Written by Corey from Shameless Visuals, based in Adelaide, but looking after clients nationally. Most days he’s either editing with a coffee that went cold an hour ago, or he’s driving between shoots with gear rattling in the back. Outside of work he’s parenting, hiking, travelling, and trying to squeeze in actual sleep between deadlines.

Corey shoots because he enjoys the mix of people, places, and the occasional chaos. One day it’s a headshot session, the next it’s a conference, a factory floor, a wedding, or a late-night real estate job. When video is needed, he’s usually running two bodies, a gimbal, and pretending cables magically untangle themselves.

If you’re here checking out the footer, here’s the straightforward version of what gets covered:

  • Professional headshot photography for teams, creatives, medical staff, and anyone who wants images that look sharp, natural, and confident.

  • Commercial photography in Adelaide for businesses needing strong visuals for branding, websites, ads, social content, and marketing.

  • Real estate and drone photography for agents, builders, developers, and holiday rental owners who want clean, reliable property visuals.

  • Event and corporate photography covering conferences, awards nights, expos, trade shows, and private functions with fast delivery and media-ready files.

  • Portrait photography for people who want something real without awkward posing.

  • Boudoir photography that’s private, comfortable, and focused on confidence.

  • Full video coverage for events, businesses, conferences, socials, property walkthroughs, product demos, and marketing material.

  • Brand-building content for businesses needing a steady stream of usable photos and short-form video without the headache of doing it themselves.

If you want to see everything in one place, head to the homepage.
If you’re ready to book something in, the contact page is the quickest way to reach him.

Shameless Visuals logo – Adelaide photography and videography services

Ready to campture amazing moments? 
Lets make things simple!

Your project is unique, let’s make sure it’s given the attention it deserves. Hit the button below to head over to our contact page. I’d love to know more about what you’re wanting to achieve and how I can help you make that dream a reality!

Shameless Visuals